The leading experts in optimising customer conversions, helping you unlock the potential of your audience through seamless, personalised engagement. 50+ Audience engagement and conversion Learning engagement, knowledge sharing The challenge Capturing feedback has been a constant for over 3 years of intent.ly’s rapid growth, with the consistent response that training, upskilling and applying/sharing knowledge could be improved.
“Everyone was keen to learn, upskill and do more, but we just didn’t have the tools to give it to them.” – Rebecca Lee-Webb, Head of Operations, intent.ly
HowNow became that home 🙌 But Rebecca and her team wanted to build it around their people and ensure engagement from launch day. So, they got them involved from the start… The process The numbers intent.ly’s pain points Their four-step process for engagement from launch day Step one: Understanding how their people learn best Working with a training consultant and rolling out surveys to their managers and employees, intent.ly landed on the Think, Feel, Know framework for learning styles.
“What we realised within that is how we all learn so differently and perceive information so differently from one another… So we then thought it would be phenomenal to implement the Think, Feel, Know practice in our intelligent.ly platform.”
Step two: Leveraging internal experts and creating advocates How do you populate a brand-new learning space before launch? You certainly don’t do it alone! Rebecca tapped into intent.ly’s subject matter experts to create content. The technical director, product manager and CEO began by adding guides, like how to use their admin dashboard. From there, it was rolled out to every manager in the company, and they were given freedom to add what they thought would be useful for their teams:
“We’re saying to them, we want all of your knowledge on our platform and let’s share it with everyone else.”
This approach not only created excitement among new advocates, it saved Rebecca a huge amount of time in creating relevant content. Step three: Personalising learning to drive engagement intent.ly is a unique business, so it’s not like they can simply go to Google, find a job description and map those requirements onto the learning their people need. So, they needed to create custom role descriptions and build learning pathways that fulfilled that specific criteria.
“If you want someone to be really good at that exact job, you’ve got to give them those exact tools to do the job. So we’re going into it in a much finer detail now, where it’s literally just accountabilities and responsibilities and just making sure that each playlist for each job role just matches those.”
Step four: Building an effective pre-launch communications strategy While pre-launch content creation engaged managers, employees were involved in things like naming the platform, shaping the logo and building out the learning space. This engaged people early on and gave them a sense of ownership for intelligent.ly – a name suggested in a Slack channel and voted for through internal surveys! The day before launch, they rolled out a company-wide mailer to reinforce why they were launching it, what people could expect and some links for how to log in and set preferences. And this all meant engaged stakeholders from an early stage, managers with an understanding of how the platform works, a bank of relevant content and a frictionless process for getting into the intelligent.ly learning space. How this strategy ensured a successful launch: The proof is in the planning So, launch day arrived. The right leaders and managers were engaged and understood how to use intelligent.ly. Employees had been involved in the process and were excited to see it live and everyone had been well informed, which meant an engaged workforce from day one. With 70% of users logging in independently and the rest attending show and tell sessions in person, intent.ly achieved 100% engagement after launch. And it’s supporting the company’s growth in three key ways: How the UK’s fastest-growing apparel brand shares knowledge onboards at speed. After a poor LMS experience left a sour taste in their mouth, Infinity Works finally found an intuitive platform for their people to interact and share knowledge with each other. Discover the JUMO Campus, one single place where people can search for, share and find knowledge on-demand. Learn how INOC improved learner engagement and expanded employee knowledge by finding a learning platform people would be excited to use. Faced with the problem of delivering training and accreditation to resellers without always bringing them in for face-to-face sessions, Telcoinabox created a ‘learn at your leisure’ culture through HowNow. “Bold Statement Alert but I have to say HowNow is probably the best learning platform I’ve seen on the market recently.” “HowNow has transformed learning and knowledge management at our company.” “Smart product and helpful team. HowNow has helped us improve and diversify our learning offering” “Best Learning Platform Out There! We have been using HowNow for about nine months and have found the capability and functionality of the learning platform to be brilliant.”
intent.ly X HowNow
How intent.ly Achieved 100% Engagement On Launch Week.
100%
launch week engagement.
50+
Learners.
70%
of which logged in independently.
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Gymshark x HowNow
Infinity Works x HowNow
JUMO x HowNow
INOC x HowNow
Telcoinabox x HowNow
Yousaf Khan
Jim Joyce
Brendon Freer
Kirsty McWilliam
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